Website Functionality

Your website is the direct representation of your company and your personality online. In this view, website creation and maintenance becomes a main tool of information if you want to have a professional, precise and knowledgeable impression online. The truth is that the success of your business online relies on the website design which could make or break it. The importance of having an online presence is highly recognized, but the importance of having a good website design is still a rather subjective concept.

The following are some characteristics and components of a website with good functionality.

A good website should be easy to navigate:

A website that is easy to use is crucial because if the visitor finds it difficult to navigate from one page to another, he or she will get frustrated and leave the website. Attracting frustrated visitors to come back to visit the site is extremely difficult.

Have a clear indication of where the user is:

The website's visitor should always have a clear indication of which site page they are on and how they got there, thus making navigation easier.

URL should be easy to remember:

One of the most common mistakes in website design is choosing a domain name that is long and difficult to remember. It is extremely important that your domain name should be easy to remember and easy to spell.

Website should be easy to find / look up / search for:

Although, once upon a time, the "if you built it, they will come" mantra worked for websites - it no longer does. Due to the fact that there are millions of websites on the Internet, it becomes important for you to ensure that your website ranks high in search engine results and is easy to find.

Website should work on multiple browsers:

Gone are the days where the only Internet browser that everybody used was Netscape. Today, there are various Internet browsers that people prefer to use. Thus, it becomes imperative that your website are able to load on any browser - whether you are using Internet Explorer, Firefox, Safari or Google Chrome.

Content should be updated often:

The real factor that drives a website towards becoming successful, is the content. If content is not updated often, visitors of the website have no reason to visit the site often. Updating content on a regular basis becomes difficult if one does not know HTML. Make sure that you work with a webmaster that provides this service.

Layout consistency is key:

It is important for all your website pages to follow a certain layout in order to maintain a theme and uniformity. If the layout of your website pages is not consistent with one another, your website will look untidy and disorganized, thus not properly reflecting your presence and image online.

Eliminate clutter:

Another common mistake that many people make is placing as much content as they can on one page. Often, many people place so much information together that the visitor has an information overload. With drop down menu features, you will never have to worry about overpowering your website visitor with too much information on one page, as links and menus can lead them to the information that they need.

Website should be quick to download:

In today's fast paced world, patience is slowly becoming a thing of the past. Website visitors want the website to load fast and they want to be able to look at photos, articles, and watch videos immediately.

When as website has too many large images in it, it will take longer to load. This leads to frustrated visitors who end up leaving your site.

We hope you found this article helpful and that you will implement these functionalities to give your visitors a better experience when browsing your site.